Unsubscribe Rate
Calculator
Results
- Unsubscribe rate (%)
- 0.304
- Subscribers retained
- 12,462
- Retention rate (%)
- 99.696
Creator economy results
| Unsubscribe rate (%) | 0.304 |
| Subscribers retained | 12,462 |
| Retention rate (%) | 99.696 |
formula-map diagram
- Unsubscribe rate (%)
- 0.304
- Subscribers retained
- 12,462
- Retention rate (%)
- 99.696
Creator economy relationship
Formula
Unsubscribe rate = unsubscribes ÷ delivered × 100= 0.304
Note
This is a simplified model: it applies the counts, rates, prices and fees you enter to plain arithmetic. Every platform cut, payment fee, CPM, royalty per play and commission rate is a value you supply, because no platform's revenue share, advertising rate or payout rate is fixed: they change over time and differ by country, contract, category, audience and season. Engagement, open, click and unsubscribe rates are the standard definitions, but each platform and email tool counts interactions, reach, delivered mail and opens differently, so a rate is only comparable against numbers counted the same way; image-blocking and privacy features in particular make open rates unreliable. Revenue estimates ignore taxes, withholding, currency conversion, refunds, chargebacks, invalid traffic, minimum payout thresholds and payment delays. The churn projection assumes a constant monthly churn rate and a constant number of new subscribers, which real audiences never follow. Treat every figure as a rough planning estimate, not a forecast of what you will be paid, and check your own platform statements and any contract before relying on it. This is not financial, tax or legal advice.
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See all →Frequently asked questions
How is unsubscribe rate calculated?+
Divide the number of unsubscribes from a campaign by the number of emails delivered, then multiply by 100. 15 unsubscribes from 10,000 delivered emails is a 0.15% unsubscribe rate.
What's considered a normal unsubscribe rate?+
Under 0.5% per campaign is generally considered healthy and expected; 0.5-1% is worth monitoring for a pattern; consistently above 1% suggests a mismatch between content and audience expectations, or a list that needs re-permission or cleanup.
Does a spike in unsubscribes after one email always mean that email was bad?+
Not necessarily — a single spike can be a natural list-cleaning event (inactive subscribers finally opting out) or a reaction to sending frequency rather than content quality itself. Look for a sustained pattern across multiple sends before concluding the content is the problem.
Should I be worried about a low unsubscribe rate combined with a low open rate?+
Yes — that combination often means recipients are ignoring rather than actively rejecting your emails, which can hurt sender reputation and future deliverability more than an honest unsubscribe would, since inactive-but-subscribed addresses still count against engagement-based inbox placement.
Does unsubscribe rate include spam complaints?+
Typically these are tracked as two separate metrics — an unsubscribe is a deliberate opt-out through the provided link, while a spam complaint is the recipient marking the email as junk, a much more damaging signal for sender reputation that this rate does not capture.