Newsletter Open Rate
Calculator
Results
- Open rate (%)
- 35
- Emails not opened
- 8,125
- Emails not opened (%)
- 65
Creator economy results
| Open rate (%) | 35 |
| Emails not opened | 8,125 |
| Emails not opened (%) | 65 |
formula-map diagram
- Open rate (%)
- 35
- Emails not opened
- 8,125
- Emails not opened (%)
- 65
Creator economy relationship
Formula
Open rate = opens ÷ delivered × 100= 35
Note
This is a simplified model: it applies the counts, rates, prices and fees you enter to plain arithmetic. Every platform cut, payment fee, CPM, royalty per play and commission rate is a value you supply, because no platform's revenue share, advertising rate or payout rate is fixed: they change over time and differ by country, contract, category, audience and season. Engagement, open, click and unsubscribe rates are the standard definitions, but each platform and email tool counts interactions, reach, delivered mail and opens differently, so a rate is only comparable against numbers counted the same way; image-blocking and privacy features in particular make open rates unreliable. Revenue estimates ignore taxes, withholding, currency conversion, refunds, chargebacks, invalid traffic, minimum payout thresholds and payment delays. The churn projection assumes a constant monthly churn rate and a constant number of new subscribers, which real audiences never follow. Treat every figure as a rough planning estimate, not a forecast of what you will be paid, and check your own platform statements and any contract before relying on it. This is not financial, tax or legal advice.
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See all →Frequently asked questions
How is newsletter open rate calculated?+
Divide the number of unique opens by the number of emails successfully delivered (not the number sent, since bounces should be excluded), then multiply by 100. 2,500 opens from 10,000 delivered emails is a 25% open rate.
Why do open rate numbers vary so much across email platforms for the same campaign?+
Open tracking relies on a tiny tracking pixel loading, and privacy features (like Apple Mail Privacy Protection) can automatically pre-load that pixel regardless of whether a human actually opened the email, inflating open rates on platforms with many Apple Mail users.
What's a good newsletter open rate?+
Industry averages typically fall between 15-25%, though this varies by niche — highly engaged niche communities can see 35-50%+, while broad consumer lists often sit lower. Compare against your own historical average rather than a generic benchmark.
Why is open rate becoming a less reliable metric over time?+
Privacy-focused email clients increasingly block or obscure tracking pixels by default, silently inflating reported opens, which is why many senders now weight click-through rate and other engagement signals more heavily than raw open rate.
Does 'delivered' mean the same as 'sent' in this calculation?+
No — sent is the total number of emails you attempted to send, while delivered subtracts bounces (invalid addresses, full inboxes, server rejections). Using delivered as the denominator gives a more accurate rate than using sent count.